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Metrics advice: Think KPIs not ROI
Web 2.0 sf 2011 metrics View more presentations from margaretfrancis One of the most packed sessions at this last’s Web 2.0 Expo in San Francisco was “Measuring the Future: New Metrics for New Media,”...
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How Facebook has quietly created a gold mine for marketers
Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are...
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Create a social media strategy in four steps
This is the second part of our three-part Social Media Planning series, broken down into the following phases: Part 1: Social media analysis Part 2: Social media strategy (below) Part 3: Social media...
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How to analyze social traffic in Google Analytics
Guest post by Rand Fishkin Founder & CEO, SEOmoz If you use Google Analytics, you’ve undoubtedly seen a report like the one above. The problem is, there’s no breakdown of “social media” in this...
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4 simple steps to measuring social media success
Image on BigStockPhoto by suravid Most social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply...
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Your social media plan needs to shut up and start listening
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is...
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How much traffic is your website really getting?
Google Analytics may be undercounting your visitors, while some sites overcount Target audience: Website operators, Web publishers, analytics specialists, businesses, nonprofits, educators, blog and...
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11 Google Analytics tricks to use for your website
Guest post by Eugen Oprea Do you know what is the most common question that I get every day on social media, forums or email? “How do I get insights about my Google Analytics data?” People approach me...
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4 new ways to use social to grow your business
LinkedIn just announced its Content Marketing Score, helping you focus your content based on what resonates with people. Target audience: Marketing professionals, small business owners, business...
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Audienti: Your best friend in sucking up to Google
Click to enlarge. A powerful analytics tool that merges SEO, advertising & influencer engagement Target audience: Businesses, brands, analysts, digital marketers, advertising agencies, SEO...
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